The “C” in the middle stands for the consumer. This is where everything starts. We want to know what they are thinking, how they feel and what they want from a brand. This process guides every touch point and is the smartest way to find a brand’s North Star.
We expose a brand to its target audience through a variety outward-facing messaging, ranging from TV, out-of-home and print to social media, digital marketing, public relations and events. This approach gives us a wide palette on which to create consistency, from a small-space retail coupon on up to big-brand redesigns.
CoolSite360 ,html ,css
css,html ,CoolSite360
CoolSite360 ,html ,css
css,html ,CoolSite360
CoolSite360 ,html ,css
css,html ,CoolSite360
With such a simple brand, we knew there needed to be a set of icons that would drive the branding language. We created a set of ownable elements that were distinctly Italio — the pasta bowl, the piadina and the salad bowl. These icons are staples of the brand and are used in nearly every piece of communication.
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